BRAND R/EVOLUTION CONSULTANCY
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WRC Strategy


WRC Strategy

GREENKERN developed the Volkswagen World Rally Challenge communication strategy and steered the campaign implementation. Strong emphasis was placed on social media, including the identification and creation of tailored content for each target group (internal and external) and insight management. Greenkern conceptualised and developed the logo placed on the factory chimney after Volkswagen won the 2013 championship.

WRC Strategy