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‘People’s Car Project’


‘People’s Car Project’

Volkswagen literally means ‘The People’s Car’. “The People’s Car Project” campaign takes the company’s name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms. With 33 million visitors to the website and more than 119,000 ideas submitted, the ‘People’s Car Project’ exceeded all expectations. GREENKERN developed the idea for this project and as lead agency provided the strategic steering (2010-2012).

 

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