BRAND R/EVOLUTION CONSULTANCY
GUTS@GREENKERN.COM
+86 10 5900 3100 - EXT. 102

Brand Strategy


Brand Strategy

In order improve Bugatti’s existing brand model GREENKERN conducted an in-depth analysis of the brand’s positioning, core values and sub-values. Built on the findings, a new value world with a strong emotional focus on the unique history of Bugatti has been developed.

Bugatti