BRAND R/EVOLUTION CONSULTANCY
GUTS@GREENKERN.COM
+86 10 5900 3100 - EXT. 102

Brand Repositioning


Brand Repositioning

Against the background of Volkswagen’s new global positioning, China /Brazil was chosen as market where it would first be introduced. GREENKERN supported Volkswagen with the localisation of the newly defined customer benefits and the general adjustment of the new positioning to ensure its relevance for China.

Brand Repositioning