Are You Ready for the Connected Car?

Taking and then sharing photos used to be a process that could easily take a few weeks, if not months. The 36-exposure film had to be filled up exclusively with "shots that mattered," and the resulting film roll would take another few days to develop. Once you had the printed shots, there would need to be some form of physical…

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Organisation 2.0

Every organisation exists in a constant state of transformation: adapting structures, implementing new departments, undergoing personnel changes. But the digital revolution has pushed these dynamics and the implications of change to a whole new level. One important driver of this new organisational transformation is the generation born after 1980. These so-called “digital natives“ will bring revolutionary forms of communication and…

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The Attraction of Stimulus

The world is steadily growing digital. Simultaneously the lust for sensation is increasing. This leads to exciting new ways of brand management if marketers think of those two trends together. 1,045,510,000. This is the number of websites existing globally as of June 2016*. Two thirds of these are unused placeholders or repeated websites with different top-level domains. The rest, however -…

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3D Printer: 21st Century Industrial Revolution?

A revolutionary production process changes the contemporary understanding of brands. The introduction of 3D printing is shifting the production of objects from the factory to the home. It enables consumers to free themselves from traditional suppliers and gives them the choice to follow their own acquisition strategy. Due to this development, brands need to redefine their status as well as…

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The Future of Employer Branding

They are on the stalk, peeking, lurking, because they sense it: only a short moment of inattention and the shy game will escape. Time is fleeting, everybody knows; in the background, another hunter might even lurk. Indeed, you are not out there alone on the drive hunt - for the most coveted trophies of the 21. century: the best co-workers.…

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